We believe small honest choices, repeated daily, are our strongest defence against corruption.
What Are Clean Values?
Clean Values are the principles we live by every day. They reflect the spirit of Rukun Negara and Madani – belief in what is right, loyalty to our nation, respect for others, and doing our duty with integrity.
You can see Clean Values when someone:
- Keeps a promise even when it is difficult
- Says “no” to favours that feel wrong
- Treats everyone fairly, regardless of background
Why Clean Values Matter
Corruption rarely begins with a big crime. It often starts with a small decision – a shortcut, a favour, a quiet compromise.
When we live by Clean Values:
- We prevent corruption before it starts
- We build trust at home, in school and at work
- We protect opportunities for our children and grandchildren
Every honest choice is a small shield protecting Malaysia’s future.
In Practice
Living Clean Values Every Day
Integrity in Every Choice
We choose what is right, even when it is difficult or when no one is watching.
Fairness and Respect for All
We choose what is right, even when it is difficult or when no one is watching.
Responsibility for Our Actions
We own our decisions and accept the consequences they bring.
Openness and Transparency
We own our decisions and accept the consequences they bring.
Courage to Say “No”
We stand firm against pressure to compromise our values.
Teaching by Example
We model clean values for our children, colleagues, and communities.
How to Start with Clean Values
Clean Values do not require a big campaign. They begin with small, personal commitments that we keep every day.
You might start by:
- Choosing one value to focus on this week—such as honesty or fairness
- Reflecting before key decisions: “Is this the right thing to do, even if no one knows?”
- Talking with family, friends or colleagues about what Clean Values mean to you
Every honest choice shapes the Malaysia we leave behind.
The KMC Framework
Clean Values • Clean Society • Clean Environment
Three interconnected pillars that guide us toward a cleaner Malaysia
