Open to all.
Voluntarily supported.
Institutionally anchored.
Board of Trustees
Independent and non-partisan, the KMC Board of Trustees serves as the custodial body of Keep Malaysia Clean (KMC), bringing together experienced leaders and professionals from governance, education, law, science, business, media and community development.
The Trustees do not represent political, organisational or sectoral interests. Their role is to safeguard the integrity, continuity and long-term sustainability of KMC as a shared national platform that encourages values-based participation and constructive engagement towards a Clean Malaysia.
As custodians of the platform, the Trustees help ensure that KMC remains aligned with its purpose, principles and national positioning while supporting participation across institutions, organisations, communities and individuals.
- Datin Yasmin Ahmad Merican
Governance and Institutional Strategist
Governance practitioner and former global partner of Ernst & Young (EY) and founder of a Malaysian strategy and advisory practice. Brings broad national and international experience across governance and stakeholder engagement, working at the intersection of institutional and societal systems. - Prof. Emerita Datuk Dr. Asma Ismail
University Leader and Scientist
Distinguished academic and former Vice Chancellor and Director General of Higher Education with extensive experience in scientific research, innovation, public policy and institutional development, and has played a significant role in advancing Malaysia’s education and research ecosystem. - Dato’ Lee Heng Cheong
Law Consultant and Arbitrator
Senior legal practitioner and Arbitrator with the Asian International Arbitration Centre (AIAC) and the Borneo International Centre for Arbitration. Former judge of the Malaysian Court of Appeal with experience in corporate law, dispute resolution, governance and institutional advisory. - Prof. Dr. Sarjit Singh
Social Anthropologist
Scholar and researcher of anthropology and sociology. Specialises in multiculturalism, indigenous heritage, social cohesion and community development. Brings considerable knowledge and experience in understanding the dynamics of diverse and evolving societies in Malaysia. - Tn. Hj. Ali Hassan Mohd. Hassan
Business Leader and Entrepreneur
Founder of a regional enterprise and longstanding mentor of SME development, youth entrepreneurship and community empowerment, supporting the growth of Malaysian start-ups, small businesses and emerging entrepreneurs. - Prof. Dr. Haidar Dziyauddin
Professor of Law and Human Rights Advocate
Academic and legal scholar specialising in law, governance, human rights and public policy. Honorary Professor of Law with expertise in civil law, human rights and media law and former university rector, legal advisor and advocate-solicitor of the High Court of Malaysia. - En. Kamaruddin Mape
Journalist and Broadcaster
Veteran journalist with executive leadership in editorial media, communications and public engagement. Former anchor and broadcaster of leading national news programmes, bringing extensive experience in multi-stakeholder communications across communities throughout Malaysia.
